A logo o logotype is a distinctive and recognizable graphic design, style name, a unique symbol or emblem that identifies an organization.
Why is important to have one? A logo is used to aid and promote public identification and recognition of an organization.
Nowadays the brands are a fundamental part of our existence, they are there silently in everything that we do. All day long we receive a lot of information, more than we realize, but why some brands get stuck in our head? What makes them different? Well, one of the reasons is their logo. A very important piece in this game, if you don’t have a good one you could lose it.
Here are 5 reasons why you must have a good Logo.
- Reveals your identity.
- Invites new customers to get to know you.
- Distinguishes you from the competition.
- Facilitates brand loyalty.
- Can be everywhere.
If you want to know more about the importance of a logo, click here.
I Found this article about the Graphic Artist and Graphic Design, and I think it is very interesting. Some times I wondering the same thing…
Graphic artists, like all artists, create works that are born from or meant to convey an emotion or feeling, or are meant to set a mood. Professional graphic artists simply use their creations in a commercial way. Graphic artists craft scenes and images using visual media such a photographs drawings, and computer-generated images. These are used on everything from tissue boxes to the walls of buildings. Their work is used to market products and ideas.
Graphic designers solve visual communication problems with images and text. The key goal of graphic designers is to convey a message that causes the viewer to take some kind of action. This could mean getting a website visitor to move his eyes down the page or causing a consumer to identify with a logo or symbol. Artistic appeal is secondary to function, and the layout is meant to lead the eye in a natural sequence.
Logo and Post Card designed for a handmade chocolate and baked goods company in Colombia. Yummy.